Bringing more buyers to AdSense through the DoubleClick Ad Exchange

The Google-certified ad network capability is powered by the DoubleClick Ad Exchange that we announced today. Certified ad networks are Ad Exchange participants who have gone through an additional certification process in order to be able to to bid for your ad space through AdSense. We call this feature "yield management", because it offers you the most revenue for each ad that shows on your site in real time, regardless of whether it's Google or another certified party who can offer you the highest bid. 

You don't need to change any of your account settings to start allowing these ads to compete. Also, you can continue to use the Ad Review Center to control which certified ad networks can appear on your site. 

Opening AdSense to certified Ad Exchange participants means that more advertisers will be able to bid on your ad space. We believe this will ultimately help you earn more revenue for your sites. 

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Getting the most revenue from every impression through AdSense

You may remember that we began to accept display ads served from qualified third-party vendorsover a year ago, which helped increase the number of display ads competing on AdSense publisher sites. With this new change, participating ad networks can also bid in our auction to appear on AdSense sites. This new capability will help you generate the most profit for every ad that appears on your site, whether the ads come from AdWords advertisers or Google-certified ad networks.

Who are these ad networks? They're ad agencies and companies that partner with advertisers and publishers to buy and sell ads on sites they don't own themselves (much like AdSense). You'll now be able to allow advertisers from these networks to compete with AdWords advertisers for your ad space. All reporting and payments will still run through AdSense as they always have, and the available ad formats will be the same as those offered for AdWords ads.

Extending the category filtering beta for English-language ads

As a reminder, category filtering lets you prevent ads from up to 5 specific categories such as religion, politics, and dating from appearing on your pages. Your filters will be applied to ads in English, regardless of how they're targeted. In addition, you'll be able to see the percentage that each category contributes to your earnings, which can help you understand any revenue impact you might notice as a result of filtering.

Tips for maintaining an AdSense-friendly site with user-generated content

These days, user-generated content is everywhere, from the comments below newspaper articles, to the photos and videos shared on social networks. So it's no surprise that many publishers are monetizing this type of content with AdSense ads. But, while you're familiar with types of content which are compliant with the AdSense program policies, your users might not be. We understand that it's not always easy to monitor hundreds of new comments, posts, user profiles, videos, or photos every day, so here are a few ideas on how to maintain an advertiser-friendly environment on your pages.

As a quick note before we head into the tips, remember that inappropriate content can come in many forms -- images, forum posts, comments, links, and so on. For example, adult content isn't only limited to pornographic images; it can also be sexually explicit forum posts or spam bot comments with links to adult sites, which aren't permitted by our policies. We recommend reviewing our previous Inside AdSense post on this topic for further clarification and a few tests you can try on your content. 

Google Ad Manager

In March 2008, Google launched Google Ad Manager, Google ad management solution for publishers with small direct sales teams. Following the rapid growth of this product, we're excited to announce that we're now devoting a new blog to Ad Manager at http://googleadmanager.blogspot.com . The Ad Manager team has lots of information to share, and we encourage you to visit the new blog for the latest Ad Manager news, tips, and resources.

For those of you new to Ad Manager, it can help you sell, schedule, deliver, and measure all of your directly-sold and network-based ad inventory. It offers an intuitive and simple user interface, Google serving speed and reliability, and significant cost savings. Best of all, Ad Manager can be optionallyintegrated with AdSense to offer you an automated way to maximize the revenue of your unsold and network-managed inventory. If you don't have an account yet, visithttp://www.google.com/admanager. We also recommend looking through our two-part series ongetting started.

Expanding availability of local currency reports

Google have been working to enable local currency reporting in more countries, and are happy to announce that this feature is now available for publishers located in Denmark and Norway. As a reminder, switching to these new reports means that all earnings generated from advertisers paying in other currencies will be converted to your local currency each day. If you receive payments in your local currency, there won't be any additional conversions at the end of the month, but you can still update your payment method and currency at any time. 

If you're located in one of these countries, we recommend that you first download and save copies of your past reports in U.S. dollars for your records. Once you're ready to switch to local currency reports, sign in to your account and look for the green prompt in the upper right hand corner of your Reports Overview page. Click on the link, and you'll then be asked to agree to a new set of Terms and Conditions. If you have questions or need legal advice on interpreting the new Terms, please don't hesitate to contact your attorney.

Attracting more advertiser spend

Once you create a site with great content and great ad inventory, the best way to earn additional revenue is to make sure advertisers can find you. Today, I'll share two tips to help attract advertisers to spend money on your site, and a third tip to help you access a new pool of advertisers you may not currently be reaching.

AdSense in Google Sites

As an AdSense publisher, you manage and develop websites. Google Sites is a free product that simplifies the process of creating secure group websites, whether you're building a family website or a company intranet. You can publish pages with the click of a button, edit web pages like documents, and add videos, presentations, and calendars to your pages. Information is stored securely online, and you decide who can edit or view the site. And now, with a recent integration, you can place AdSense ads on Google Sites to earn money.

Increasing your revenue potential

Mel Ann and Tim are two AdSense Optimization Specialists from the Google office in Sydney, who work with publishers to help them improve the performance of their ads. Today, they'll walk you through a 5-step process to optimize the AdSense ads on your sites, and will also share tips that many publishers have found successful.

Attracting more visitors with content and community

Jack Herrick is the founder of wikiHow, a collaborative writing project to build the world's largest, highest quality how-to manual. wikiHow is a wiki, which means that any visitor to the site can create or edit wikiHow articles. wikiHow is currently ranked as the 100th most popular site on the web by Quantcast, and receives over 16 million unique visitors each month. Today, Jack shares three of his favorite tips to attract visitors. We hope they'll help you come up with new ways to entice visitors to your sites as well.

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